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To help consumers counter the impact of inflation, McDonald’s has begun a campaign in Sweden to travel back in time to find old deals on menu items.
The “Deals Stuck in Time” campaign from Nord DDB uses Google Street View to allow people to find and “unlock” over a decade of old out-of-home advertisements for McDonald’s across Sweden, giving them access to deals dating from as far back as 2009 on the brand’s app.
McDonald’s has over 200 restaurants located across the country, most owned and operated locally by franchisees, and it is one of Sweden’s largest out-of-home marketers.