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Following a creative review earlier this year, and its selection of MullenLowe as agency of record, E*Trade is back with a spankin’ new campaign it hopes will “re-establish” its “rightful place in consumers’ minds as the original place to invest online.”
The “Don’t Get Mad” campaign uses “truth bombs” to shake prospects out of financial passivity … though if passivity is your thing (and you still don’t want to die poor), a new spate of robo advisers might work just as well.
Composed
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