E*Trade Stokes Rage Against the 1% in Remarkable Ads From MullenLowe

What's a non-trust fund baby to do?

Following a creative review earlier this year, and its selection of MullenLowe as agency of record, E*Trade is back with a spankin’ new campaign it hopes will “re-establish” its “rightful place in consumers’ minds as the original place to invest online.”

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.