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E*Trade has selected Interpublic Group’s MullenLowe as its creative and strategic agency of record, concluding a review launched earlier this year. The appointment is effective as of the beginning of the month.
The financial services brand has worked with R/GA on broadcast advertising since January of 2015 and SS+K on online marketing since April of the preceding year. E*Trade’s most recognizable advertising likely remains the campaign centered around a stock-trading baby from its six-year relationship with WPP’s Grey. Grey resigned
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