Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
E*Trade has selected Interpublic Group’s MullenLowe as its creative and strategic agency of record, concluding a review launched earlier this year. The appointment is effective as of the beginning of the month.
The financial services brand has worked with R/GA on broadcast advertising since January of 2015 and SS+K on online marketing since April of the preceding year. E*Trade’s most recognizable advertising likely remains the campaign centered around a stock-trading baby from its six-year relationship with WPP’s Grey. Grey resigned