AdFreak

ESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA Finals

R/GA deviously builds on 'You Seeing This?' campaign

ESPN

By Gabriel Beltrone

June 12, 2018

Lots of marketers will tell you that the key to modern advertising is to be less interruptive—inviting viewers into experiences that feel more like entertainment and less like bombardment.

Gabriel Beltrone
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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