AdFreak

ESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA Finals

R/GA deviously builds on 'You Seeing This?' campaign

ESPN
Headshot of Gabriel Beltrone
By Gabriel Beltrone

June 12, 2018

Lots of marketers will tell you that the key to modern advertising is to be less interruptive—inviting viewers into experiences that feel more like entertainment and less like bombardment.

Headshot of Gabriel Beltrone

Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

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