Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Innocence in Danger, an international charity that protects children against violence and abuse, has co-opted Apple’s AirDrop technology to make a clever point about just how easy it is for kids to receive unsolicited lewd pictures via Bluetooth.
Drawing on the insight that 86% of French people aged between 12 and 17 are now equipped with smartphones, the organization wanted to highlight how these devices aren’t just platforms for gaming, reading or creating, but also a medium for sexual aggressors to reach children.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in