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Miller’s High Life Man ads are among the most widely praised and memorable in the history of beer marketing, and for good reason—the short and relatable spots drove sales and helped the brand connect in a meaningful way with consumers.
And now, after a 15-year hiatus, Miller has brought the campaign back.
The ad series, which was originally created by Wieden + Kennedy and ran between 1998 and 2005, has been revived by the New York office of London-based agency adam&eveDDB.