Errol Morris’ ‘High Life Man’ Ads Are Back, This Time With a Quarantine Twist

Miller's famed campaign returns after a 15-year hiatus

Empty beer cans stacked
Miller High Life has revived its classic campaign from the 90s and early 00s. Miller High Life

Miller’s High Life Man ads are among the most widely praised and memorable in the history of beer marketing, and for good reason—the short and relatable spots drove sales and helped the brand connect in a meaningful way with consumers.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.