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Eos and its agency of record Mischief @ No Fixed Address are known for pushing boundaries in marketing, whether by launching a limited edition “Bless Your F*ing Cooch” shaving cream or taking aim at toxic masculinity with its expansion into the men’s category. But its latest effort had the brand wondering if they’d gone too far.
The beauty brand’s new campaign, titled “Skin So Soft Even Soft Things Think You’re Soft,” launched Wednesday to promote its Shea Butter 24-hour moisture shave cream.
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