Entry to New Realities Cannot Remain Restricted

In the case of AR, access equals adoption

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kimberlee Archer, global head of AR, camera and platforms marketing, showcases the technology’s built-in accessibility and its already massive uptake among creators and consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in