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Does that spontaneous French tattoo you got during your 2019 vacation really mean “faith,” or does it actually mean “liver?” In a new campaign timed for World Tattoo Day, language-learning program Duolingo is prepared to help those who are inked and unsure.
Beginning March 21, the brand is launching “#TattooDuoOver,” a campaign that will run primarily on social media. For two weeks, Duolingo will translate all foreign language tattoos that are posted for review under the campaign’s official hashtag.