During summer, the number of dogs abandoned increases, prompting Portuguese organization Animalife to commission a campaign highlighting the issue—and the fear and sorrow such acts cause.
According to the organization, 120 dogs are abandoned each day in the country during the summer as owners go on holiday and can’t find people to look after them.
Created by Havas Lisbona, the pro-bono two minute and 30 second campaign features an owner being compelled from his relaxation on the couch to walk his insistent dog, Archie.
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