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Blizzard Entertainment’s Diablo IV will send players to hell to battle Lilith, the queen of hatred. A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the video game’s cosmic conflict by covering a deconsecrated gothic cathedral in France with artwork from Baroque-style painter Adam Miller.
“The Cathedral of Diablo” installation features a 160-foot long mural across the cathedral’s back wall plus 20 paintings decorating its dome and vaulted ceiling.