Danish Lottery Teams With G4S to Protect Players From Burglary

The campaign has already surpassed 17,000 registrants within the first week of running

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

December is the month with the greatest number of burglaries in Denmark. That’s the claim of the Danish National Lottery, which has teamed with the world’s largest security company G4S to promise the security of the homes and lottery tickets of its players leading up to its biggest annual draw.

The lottery organizer also claims that it is the period with the greatest number of winning tickets, with at least 20 millionaires made on Christmas Day.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in