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Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.’s National Lottery.
The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB, the three-and-a-half-minute commercial begins where many great love stories have blossomed before: on a train.
When two strangers traveling home for Christmas randomly sit next to each other on a crowded train, their spark is instant.