The Lottery's Christmas Ad Is an Epic Romcom About Taking a Chance on Love

British operator Camelot's largest-ever festive campaign is a madcap romance that starts on a train

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.’s National Lottery. 

The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB, the three-and-a-half-minute commercial begins where many great love stories have blossomed before: on a train. 

When two strangers traveling home for Christmas randomly sit next to each other on a crowded train, their spark is instant.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in