Creative Flavor: Luis Vásquez Navigates Chaos to Get to the Heart of the Work

Tom Hanks and Pepsi played a big part in the acd's early interest in advertising

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Growing up in the ’80s and ’90s meant having a front row seat to what Houston-based associate creative director and copywriter Luis Vásquez calls “the most hyperbolic ads and films ever to exist.”

He doesn’t consider that a bad thing. In fact, the era’s robust approach to entertainment and creativity is what sparked his love of advertising in the first place.

“Tom Hanks in Nothing in Common and Big played a role, as did all those Saturday morning sugary cereal and toy commercials bursting at the seams with puffery and hot air,” he tells Adweek for the Creative Flavor series, created in conjunction with Produ and Circulo Creativo.

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