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You’ll often hear of creative advertisers discovering their interest via pop culture, whether it stems from an iconic billboard or a music star’s distinct creative direction. Fluent360’s group creative director Javier Osorio is no different in that respect, but he does cite an interesting, very specific source of inspiration: the classic 1960s sitcom, Bewitched—more specifically, one of the leading characters: account executive Darrin Stephens.
“I was struck by the discovery that someone could make a living drawing and writing to sell products,” the Chicago-based creative told Adweek for its Creative Flavor series, made in collaboration with Produ and Circulo Creativo.
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