TV Upfronts

Family-Friendly FETV Touts Strong Linear Growth in Upfront Pitch

The network expects to be in 50 million homes by June

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Family-friendly network FETV first launched in 2013, but in 2022 the company is making its strongest pitch to advertisers yet. The company entered the general marketplace in 2020, and during its upfront presentation in New York on Wednesday, FETV told marketers it just closed deals that will bring the network to 11 million new homes.

“Before we talk about how great we are, let’s talk about how big we are,” Karen Bressner, evp of national advertising sales, told Adweek.

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