TV Upfronts

Warner Bros. Discovery Sets Combined Upfront Event for May 18

It will take the place of WarnerMedia’s previously-scheduled presentation at the Hulu Theater

The new company will hold its combined upfront on Wednesday, May 18 at Madison Square Garden’s Hulu Theater.Discovery
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By Jason Lynch

April 11, 2022

Three days after Warner Bros. Discovery appointed an ad sales chief, the company now also has a new upfront strategy following Friday’s merger between WarnerMedia and Discovery.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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