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When asked what made him want to get involved in the advertising industry, Miami-based creative director at Alma, Daniel Correa, noted that it was a matter of playing to his unique strengths. “I’ve always known I wanted to do something related to creativity because I was a huge fan of music and cinema,” Correa told Adweek.
“But knowing that I didn’t have the skills to be successful in those fields, I quickly realized that one way I could express my creativity was through ad campaigns,” he explained.
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