Creative Flavor: Alejandro Barreras Doesn't Need Glitz and Glamour to Make Unforgettable Work

For the Miami-based gcd, experimentation and impact come first

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Chemistry Cultura’s ecd Alejandro Barreras says that his proudest work was neither for a “glamorous client or target demographic,” nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact.

“Libre by Nexus is a company that provides bail alternatives to undocumented immigrants, allowing them to be out of immigration jail and providing for their families while their cases are resolved,” he informed Adweek for the Creative Flavor series, made in conjunction with Produ and Circulo Creativo.

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