Cannabis Darling Charlotte’s Web Wants You to Know Hemp Is Great, Too

'The first family of cannabis' makes rare, high-profile ad buy

A hand holding a hemp plant with the text
Charlotte's Web didn't put its company logo on the campaign's illustrations. Charlotte's Web

Two pop culture icons, street artist Shepard Fairey and a pot leaf, come together on giant billboards that rolled out last week.

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.