Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One

30 seconds of holiday cheer, plus a frosty beverage

This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.