Clay Matthews, Odell Beckham Jr. Work Out With Sasquatch Once Again for Jack Link's

After last year's "Workin' Out with Sasquatch" ads for Jack Link's beef jerky, NFL stars Odell Beckham Jr. and Clay Matthews were hungry for more. The New York Giants wide receiver and Green Bay Packers linebacker make a return in the latest in the campaign from Carmichael Lynch, joined by brand ambassador Sasquatch, of course. Following last year's ads, Carmichael Lynch launched a branded content extension with Inside the NBA that went on to be named to Adweek's 2017 Media Plan of the Year list. A pair of new spots combine the approach of last year's "Workin' Out with Sasquatch" ads with the goofy faux-science of this past summer's "Versus" effort. "Edge," for example, which features both Matthews and Beckham, explains how the protein content in Jack Link's jerky can give athletes an edge via a comparison with "new technology" and "using your brain muscles to visualize success." "Muscles," meanwhile, sees Matthews "drop some wisdom on how muscle-making works," complete with an absurd visualization. [kickout id="1"] The ads debuted on broadcast and digital yesterday, in 30- and 15-second versions. The campaign also includes a series of further 15-second spots. Broadcast spots will run on networks including ESPN, TNT, MTV, FX and NFL Network. "Our newest 'Workin’ Out With Sasquatch' campaign shows how mental toughness and Jack Link’s can take your workouts and everyday activities to the next level. We can be that difference," Jack Link's chief marketing officer TD Dixon said in a statement. "Clay and Odell bring the heat to these workouts yet again, and we are thrilled to partner with them and help them find their Edge as they head back to the gridiron for another season." [kickout id="2"] [kickout id="3"] [kickout id="4"] [kickout id="5"] [kickout id="6"] CREDITS Client: Jack Link's Agency: Carmichael Lynch Chief Creative Officer: Marty Senn Group Creative Director: Josh Leutz Creative Director: Luke Oeth Art Director: Sam Perry Copywriter: Michelle Lippman Head of Production: Joe Grundhoefer Content Producer: Zach Zutler Director of Business Affairs: Vicki Oachs Account Director: Alissa Anderson Account Supervisor: Catherine Day Project Management Supervisor: Lisa Brody Brand Planning: Sarah Poluha Consumer Engagement Strategist: Nellie Murray Production Company: The Directors Bureau Director: Dugan O'Neal Cinematographer: Barry Parrell Executive Producer/Head of Production: Elizabeth Minzes Executive Producer: Sue Yeon Ahn Production Service Company: Suneeva Executive Producer: Geoff Cornish Head of Production: Sean O’Brien Producer: Jeff Pangman Production Manager: Derek Modesto Production Coordinator: Dan Baston Editorial: Rock Paper Scissors Executive Producer: Raná Martin Producer: Dre Krichevsky Editor: Austyn Daines Assistant Editor: Sebastian Zotoff VFX/Animation: BEMO / Brandon Hirzel Color: MPC Telecine / Colorist: Ricky Gausis EP: Meghan Lang Producer: Rebecca Boorsma Associate Color Producer: Elyse Robinson Music Production Company: HiFi Project Producer: Chris Heidman Audio Post: SisterBoss Mixer: Dan Jensen Executive Producer: Annie Sparrows Producer: Laurel Turek

AdFreak

Clay Matthews, Odell Beckham Jr. Work Out With Sasquatch Once Again for Jack Link's

NFL stars return for more Carmichael Lynch ads

Erik Oster

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Erik Oster