Clay Matthews, Odell Beckham Jr. Work Out With Sasquatch Once Again for Jack Link’s

NFL stars return for more Carmichael Lynch ads

After last year’s “Workin’ Out with Sasquatch” ads for Jack Link’s beef jerky, NFL stars Odell Beckham Jr. and Clay Matthews were hungry for more.

The New York Giants wide receiver and Green Bay Packers linebacker make a return in the latest in the campaign from Carmichael Lynch, joined by brand ambassador Sasquatch, of course. Following last year’s ads, Carmichael Lynch launched a branded content extension with Inside the NBA that went on to be named to Adweek’s 2017 Media Plan of the Year list.

A pair of new spots combine the approach of last year’s “Workin’ Out with Sasquatch” ads with the goofy faux-science of this past summer’s “Versus” effort. “Edge,” for example, which features both Matthews and Beckham, explains how the protein content in Jack Link’s jerky can give athletes an edge via a comparison with “new technology” and “using your brain muscles to visualize success.”

“Muscles,” meanwhile, sees Matthews “drop some wisdom on how muscle-making works,” complete with an absurd visualization.

The ads debuted on broadcast and digital yesterday, in 30- and 15-second versions. The campaign also includes a series of further 15-second spots. Broadcast spots will run on networks including ESPN, TNT, MTV, FX and NFL Network.

“Our newest ‘Workin’ Out With Sasquatch’ campaign shows how mental toughness and Jack Link’s can take your workouts and everyday activities to the next level. We can be that difference,” Jack Link’s chief marketing officer TD Dixon said in a statement. “Clay and Odell bring the heat to these workouts yet again, and we are thrilled to partner with them and help them find their Edge as they head back to the gridiron for another season.”

Client: Jack Link’s
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Group Creative Director: Josh Leutz
Creative Director: Luke Oeth
Art Director: Sam Perry
Copywriter: Michelle Lippman
Head of Production: Joe Grundhoefer
Content Producer: Zach Zutler
Director of Business Affairs: Vicki Oachs
Account Director: Alissa Anderson
Account Supervisor: Catherine Day
Project Management Supervisor: Lisa Brody
Brand Planning: Sarah Poluha
Consumer Engagement Strategist: Nellie Murray

Production Company: The Directors Bureau
Director: Dugan O’Neal
Cinematographer: Barry Parrell
Executive Producer/Head of Production: Elizabeth Minzes
Executive Producer: Sue Yeon Ahn
Production Service Company: Suneeva
Executive Producer: Geoff Cornish
Head of Production: Sean O’Brien
Producer: Jeff Pangman
Production Manager: Derek Modesto
Production Coordinator: Dan Baston

Editorial: Rock Paper Scissors
Executive Producer: Raná Martin
Producer: Dre Krichevsky
Editor: Austyn Daines
Assistant Editor: Sebastian Zotoff

VFX/Animation: BEMO / Brandon Hirzel

Color: MPC
Telecine / Colorist: Ricky Gausis
EP: Meghan Lang
Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson

Music Production Company: HiFi Project
Producer: Chris Heidman

Audio Post: SisterBoss
Mixer: Dan Jensen
Executive Producer: Annie Sparrows
Producer: Laurel Turek