The Year's 22 Best Media Plans, From Netflix and Hulu to GoPro and Google

The most innovative ways brands reached consumers

With a constant stream of information inundating consumers at every turn, it’s becoming harder than ever for advertisers to reach their target audiences in meaningful ways. That’s where our Media Plan of the Year honorees come in. Whether they were turning social media outrage into candy sales like Snickers (see more on our Media Plan of the Year here) or showing beer drinkers how their empty bottles can help save the environment, these 22 winning teams took media planning innovation to new heights in 2017, proving that creative thinking and bold strategies are still able to cut through the clutter.

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This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.