Class of 2017: Here’s the First Step to Having a Brilliant Career

Unsolicited advice on brand identity from a NYC consultant

Developing your personal branding is critical, and begins with a narrative framework. Photo: Tara Moore/Getty Images

Dear Class of 2017: Congratulations on your hard-earned diploma. Now, I have some bad news for you. Your education has neglected to teach you about the single most important skill set for tackling the working world.

Andrea Katz is founder and Chief Ideonista at Ideon, a strategic brand consultancy in New York City.