Andrea Katz
Andrea Katz is founder and Chief Ideonista at Ideon, a strategic brand consultancy in New York City.
Class of 2017: Here’s the First Step to Having a Brilliant Career
Creativity
Unsolicited advice on brand identity from a NYC consultant.
Thrift vs. Spending: Navigating the Paradox of Nonprofit Branding
Brand Marketing
Branding is never easy, but nonprofit branding poses special challenges.