Christmas Is Just Another Day in the Year's Most Heartbreaking Holiday Ad

And not just for John, warns U.K. nonprofit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For most people in the U.K., Christmas is a big deal, full of food, friends and family. But for many of the elderly, it’s a day just like any other. A lonely one.

A new ad from nonprofit Age U.K. seeks to raise support for senior citizens around the holidays. In it, an old man named John repeats his daily routine—getting out of bed, getting dressed, having a morning cup of tea, walking to the grocery store, walking home, settling into a recliner to watch TV before turning in.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in