Christina Aguilera and Latto Serve Up Opera-Rap Crossover in Just Eat's Musical Ad

The campaign by McCann London follows films with Snoop Dogg and Katy Perry

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Food delivery platform is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto.

The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns. While Aquilera sings opera, Latto raps about Just Eat’s offerings, from groceries to gyoza.

Backup dancers dressed in the brand’s signature orange serve as bike couriers, presenting the duo with food and drinks that suit their whims.

“As our business evolves to offer more choice and convenience from your favorite local takeaway to dine-in dishes and everyday essentials, it’s only right that we evolve our successful creative formula,” Just Eat’s vice president of global brand, Susan O’Brien, said in a statement.



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