Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto.
The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns. While Aquilera sings opera, Latto raps about Just Eat’s offerings, from groceries to gyoza.
Backup dancers dressed in the brand’s signature orange serve as bike couriers, presenting the duo with food and drinks that suit their whims.
“As our business evolves to offer more choice and convenience from your favorite local takeaway to dine-in dishes and everyday essentials, it’s only right that we evolve our successful creative formula,” Just Eat’s vice president of global brand, Susan O’Brien, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in