CarMax’s Cheeky New Ad Puts the Brakes on Settling

Jessica Williams stars in tongue-in-cheek campaign

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Besides containing cautionary tales about tattoo supervision and dinner table conversations to avoid in front of your grandmother, CarMax’s new campaign has one message for consumers they want them to heed most of all: never settle. 

The used car marketplace and its agency, The Martin Agency, are ringing in the new year with a cheeky integrated campaign designed to empowering consumers who often find the car-buying experience daunting and deflating. 

For its anchor spot, “Unsettle” the partners enlisted Emmy-nominated actor and comedian, Jessica Williams.



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