AdFreak

Carl's Jr. Ads, Once Uncomfortably Horny, Are Now Just Numbingly Bland

The chain's new campaign won't offend you, but that's not to say you'll like it

A woman talking to a talking star in a Carls Jr. ad — A talking star now anchors the advertising for once-provocative marketer Carl's Jr. and sister brand Hardee's.Carl's Jr / Hardee's

February 12, 2020

It was weird when, just a few years ago, fast food chain Carl’s Jr. really wanted you to have sex with a hamburger. But now it feels like the brand barely even wants you to get to first base.

David Griner

@griner
david.griner@adweek.com

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

AdFreak

Carl's Jr. Ads, Once Uncomfortably Horny, Are Now Just Numbingly Bland

The chain's new campaign won't offend you, but that's not to say you'll like it

David Griner

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David Griner