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Like some fast-food chains, the relationship people have with Carl’s Jr. is complicated. For years, the burger chain relied on scantily clad celebrities like Kate Upton and Heidi Klum to deliver the message. But, if recent form is any indication, the sex-and-innuendo-sells concept in the category itself is largely on the scrapheap (with one notable exception in August).
In 2017, Carl’s Jr. attempted to bring in a new spokesperson, Carl Hardee Sr., who blamed his son (Carl Jr.)
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