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The organizers of Cannes Lions have agreed to make access to its website section displaying creative campaigns free to members of the advertising industry under the age of 30 after a creative duo began an alternative site linking through to all of this year’s winning work in protest.
The Lions membership section named Love The Work.com will be free to access for younger members of the industry after creatives Quynh Tran—a creative intern at BETC Paris, Publicis Italy, and now Innocean Berlin—and Toan Mai, who has held trainee posts as an intern at Memac Ogilvy Dubai, created their own microsite linking through to freely available case studies to this year’s Cannes Lions winners in protest at the fee.