This Creative Team Is Taking on the Might of Cannes Lions

More than 50,000 people have viewed Lions case studies for free

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The 2021 Cannes Lions Festival of Creativity continued to be an event whose awards were coveted by the advertising industry’s biggest companies with more than 29,000 entries received.

But one creative team, fed up with trying to overcome paywalls to view shortlists of nominated work, is taking action to assist other young creatives to view case studies for free.

As self-confessed “ad nerds” Quynh Tran, a creative intern at BETC Paris, Publicis Italy, and now Innocean Berlin, and Toan Mai, who has held trainee posts within David Madrid, Lola MullenLowe, Ogilvy Japan, And_Us Dubai, and now Memac Ogilvy Dubai, decided to overcome the problems of not having a subscription by creating a simple spreadsheet featuring links to more than 300 case studies.

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