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What does dad want for Father’s Day? If you’re Joe Gray, father of three living in Cherry Valley, NY, the only thing on your list is a can of Busch.
In Busch’s Father’s Day campaign, the beer company decorates the town of 1,200 with banners, posters, yard signs and fliers, reminding Joe’s three children—Kim, Scott and Justin—to pick up a six-pack of beer for their dad on Father’s Day.
“Scott, Dad has enough socks. Get Busch instead,” one sign reads.