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CANNES, France—Here’s one Grand Prix that McCann’s Fearless Girl almost won but didn’t. David Miami’s “Google Home for the Whopper” stunt for Burger King nabbed the Grand Prix in Direct here tonight, prevailing over Fearless Girl by just one vote after a contentious final judging round.
The campaign debuted in April with 15-second spots that featured the phrase, “OK, Google, what is the Whopper burger?” Any Google Home device within earshot, upon hearing the prompt, told listeners about the fast-food chain’s burger.
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