Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Burger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December.
And they think the pandemic-weary public may be ready to play along.
Today, the fast-food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols and various elfin images and accoutrements that could appeal to even the grinchiest among us.
There’s a related food offer—we’d call it a gift, but it’s not free—that lets consumers mix and match two menu items like the Whopper
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in