Rebrands Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why An analysis of the Burger King and General Motors rebrands Were these logos released with confidence? To applause? Burger King; GM By Jeeves Williams January 12, 2021 This year’s logo discourse kicked off with Burger King and General Motors taking center stage. Jeeves Williams Jeeves Williams is a freelance designer, writer, and digital marketer.