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Bumble’s platform overturns dating conventions by requiring women to make the first move on the app. Its latest campaign expands on that premise by challenging many of the traditional expectations around coupling up.
The brand’s new ad launches ahead of the holiday season and new year, which tend to be a busy period for dating. Created by 72andSunny Amsterdam, it shows everyday dating experiences through the eyes of a woman while avoiding the happy ending that many viewers might expect from a story about searching for love.
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