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Looking for love and companionship is never easy—and not least in a pandemic, when you can’t meet indoors, kiss or muster up anything interesting to say because you’ve been locked down most of the year with no social life.
Dating app Bumble pays homage to 2020’s daters in a relatable U.K. spot featuring the British actress Helena Bonham Carter, famed for her roles in Harry Potter, Fight Club and Netflix series, The Crown.
The 90-second ad, by London agency The Brooklyn Brothers, acknowledges that 2020 has been a particularly terrible year for daters.
It features Bonham Carter sympathizing with singles’ perseverance and siding with the ad’s female protagonist, who navigates questions about her love life from her family at Christmas and attempts a couple of disastrous dates.
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