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British Army Begins Female Recruitment Campaign Months After #MeToo Inquiry

'A Soldier is a Soldier' aims to recruit more women, who make up just 9.8% of the British Army

British Army recruitment campaign targets women — British Army targets female recruits as it attempts to address gender inequality.Karmarama

By Brittaney Kiefer

July 23, 2021

As the British military faces its own #MeToo moment, the Army has made women the focus of its latest recruitment campaign.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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