Britain's Royal Family Joined Celebs to Broadcast Mental Health PSA on Every UK Radio Station

Message was played simultaneously as part of country's Mental Health Week

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Prince William and Kate, the Duke and Duchess of Cambridge, joined a host of celebrities to broadcast a mental health PSA aired across every single U.K. radio station simultaneously on Monday.

The one-minute spot, titled “In the Minute,” ran at 10:59 a.m. local time across all major commercial and BBC radio stations, reaching an audience of 11 million listeners.

It featured the voices of England soccer team captain Harry Kane, singer-songwriter Dua Lipa, Dr. Who and Harry Potter actor David Tennant and two-time heavyweight champion Anthony Joshua, who spoke about how people can help support each other and their own mental health during the coronavirus

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in