Boots’ Magic Ingredient This Christmas Is Affordability Amid Cost of Living Crisis

British retailer tells the story of a magical object that brings people joy during the holiday season

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As the cost of living crisis bites, British health and beauty retailer Boots is promising its “most affordable Christmas ever” with a holiday campaign focused on value for money and thoughtful gifting.

The Walgreens Boots Alliance (WBA)-owned brand strikes a balance between magic and realism in its latest Christmas ad, which stars British actress Lydia West, known for her roles in the TV series Years and Years and It’s a Sin.

In the ad, created by agency The Pharm/VMLY&R London, West plays Holly, a young woman who finds a pair of glasses left behind by a mysterious figure on the bus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in