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The BBC has enlisted Idris Elba–the famed British actor who revealed in March that he had tested positive for the coronavirus, to narrate a poem over a 90-second spot that highlights its role as a public service broadcaster.
Elba, who has since recovered from the virus that causes COVID-19, reads the poem Don’t Quit by Edgar Guest, which urges people not to give in to defeat, even when times are as tough as these.
The moving words are spoken over a video montage of footage from the British broadcaster, which includes news and candid self-shot footage of doctors, nurses and other workers on the front line of the COVID-19 pandemic, along with scenes from society such as empty supermarket shelves.
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