Ford Uses Idris Elba and a Social Media Puzzle to Reveal Its New Electric Mustang SUV

The brand showed the new car to influencers 3 weeks ago, then unveiled it slowly

At an old theater in downtown Detroit with intricately painted domed walls and ceilings three weeks ago, Ford hosted a VIP-only event where it gave social media influencers and attendees a sneak peek at the newest addition to the Ford family: an all-electric SUV called the Mustang Mach-E.