Bacardi Has ‘Hacked’ YouTube’s Fast-Forward Feature to Create a DJing Platform

The brand’s latest video doubles as sound-mixing software

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Bacardi kicked off the summer with a branded music video featuring Major Lazer and Brazilian singer Anitta for their song “Make It Hot.” Now, the brand is back with an innovation (if you can call it that) that has some fun with the song.

Bacardi has taken various beats from “Make It Hot” and strung them together in a 25-second YouTube video. Using YouTube’s “fast-forward” keyboard function, which lets users skip to different parts of a video (for instance, pressing number 4 takes you to the 40% mark, and so on), fans can create their own remix of the track via what’s been dubbed “The



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