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As Obama’s ‘It’s On Us’ Program Turns 5, Powerful PSAs Get Personal on Sexual Assault

'I Owe You' campaign shows the many facets of support

Still image from It's On Us ads by Fancy
As part of the 'I Owe You' campaign, Christina tells her harrowing story of surviving rape and its aftermath. It's On Us

By David Griner

September 19, 2019

Five years ago, the Obama-Biden White House launched It’s On Us as an initiative aimed at widening the conversation around sexual-assault prevention, with a focus on college campuses.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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