Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency

New 'It's On Us' PSA highlights real-life heroes

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

"It's On Us," a White House campaign with agency Mekanism started in 2014 to combat sexual assault on college campuses, is launching a new PSA today at a time when its message seems more important than ever, according to Mekanism's CEO, right after the election of Donald Trump as president.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in