Apple Created an Ode to the Trials and Triumphs of Creating on a Mac

Joy in the process

Photographer Bruce Hall in new Apple spot Apple

Creativity can be messy. The path to making that song, film—thing—is fraught. However, Apple, since introducing the Macintosh in 1984 (you remember the commercial, right?), has democratized the process of making cool things and pushed the boundaries of what creativity can do to impact the world.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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