Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Creativity can be messy. The path to making that song, film—thing—is fraught. However, Apple, since introducing the Macintosh in 1984 (you remember the commercial, right?), has democratized the process of making cool things and pushed the boundaries of what creativity can do to impact the world.
In the brand’s latest campaign, “Behind the Mac,” we see a full spectrum of creators. They eagerly begin the creative process, facing inherent challenges, and, at the end of the 60-second film, become triumphant and satisfied with their creations and achievement.