Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
I was privileged to work on what’s been called the best TV commercial ever, Apple Computer’s “1984,” which launched the Macintosh personal computer. It ran only once on the Super Bowl (in 1984, of course), but established that venue as the platform for big, new branding campaigns from all sorts of advertisers—beer, cars, soft drinks, dot-coms, you name it.