An Emotive Time Travel Tale Promotes the Dutch State Lottery Draw

The campaign theme highlighting more things in life than money has run for six years

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here’s a Christmas story that tells the tale of a man whose whole life improves because he buys a lottery ticket—but not in the way that might be expected.

The annual Dutch State Lottery campaign to promote its New Year’s Eve Draw features a young man buying a ticket for the draw after having found a device that shows him the future.

Created by TBWA\Neboko, 1:45 minute film “Believe in Luck” is the latest heartwarming tale told by the annual campaign promoting the lottery.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in