An Emotive Time Travel Tale Promotes the Dutch State Lottery Draw

The campaign theme highlighting more things in life than money has run for six years

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Here’s a Christmas story that tells the tale of a man whose whole life improves because he buys a lottery ticket—but not in the way that might be expected.

The annual Dutch State Lottery campaign to promote its New Year’s Eve Draw features a young man buying a ticket for the draw after having found a device that shows him the future.

Created by TBWA\Neboko, 1:45 minute film “Believe in Luck” is the latest heartwarming tale told by the annual campaign promoting the lottery.



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