An Agency’s Timely Video Asks: How Will Quarantine Have Changed Your Priorities?

'Second Chances' from Truant London says this is a moment to reset and focus on what truly matters

A screenshot of
'Second Chances' by Truant London takes a thought provoking look at how we will approach the world after quarantine. Truant London
Headshot of Sara Spary

With lockdown easing across many parts of the world, even as Covid-19 continues to rage in others, it is worth taking a moment to reflect on the lessons learned through this time of hardship and, for many, tragedy.

With fewer cars on the road, pollution levels have dropped significantly, while wildlife has flourished. Many of us have learned to live a more simple life, purchasing only what we need, while also giving back to those in need. And for many, the distractions that stop us from living in the moment have diminished as we spend endless hours at home.

In a timely short film, U.K. agency Truant London asks viewers to think about how they will be changed when they emerge from quarantine and whether they will work to make a better future on the other side of this pandemic.

Created just days before the death of Minneapolis resident George Floyd, who suffocated under the knee of a police officer and sparked global outrage and protest, the video nonetheless was prescient enough to show earlier footage of Black Lives Matter marches and police clashing with protesters.

Featuring narration in the style of an American preacher, the online film urges the viewer to embrace the “second chance” many have been given to live a better life that takes care of the planet, and others.

“Second chances, they don’t come around every day,” the film narrator said. “Yet here we are—a chance to reset.”

Film name: Second Chances
Agency: Truant London
Creatives / writers: Charlie Lindsay and George Bartlett
Directors: Charlie Lindsay and George Bartlett
Executive creative directors: Simon Labbett, David Gamble
Agency producer: Georgina Shipp
Editor: Richard Hutchison at MDRN Love
Sound design: Richard Hutchison at MDRN Love

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@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.